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Rubicon Exotic sees green in coconut water | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Christopher Lombardo

Rubicon Exotic, a Richmond Hill-based beverage brand that specializes in exotic fruit in different product formats, is launching its own organic coconut water, hoping a big shopper push and stand-out design will help it compete in a hotly contested category.

http://strategyonline.ca/2021/01/06/rubicon-exotic-sees-green-in-coconut-water/
 

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